I am sitting surrounded by a quite remarkable blur of activity, in our new-look newsroom, on day three of our new editorial structure.
We have been producing the Liverpool Daily Post, our sister title the Liverpool Echo, and a host of weekly newspapers using a radical new system since Sunday.
The days of reporters, news editors and sub-editors are behind us. From now on our reporters are multi-media journalists, and the people who brief them and those who lay out our pages have merged roles as multi-media deskers.
It is nothing short of an industry revolution, and at the heart of it is ensuring that our digital outputs, our websites and mobile sites, bring our consumers up-to-the minute news, analysis, still and moving images and audio packages, 24 hours a day.
The changes are radical, and they haven't been without risk. We know that the theory of our new production system works, but until we tried it we could not be absolutely sure that it works in practice.
I don't want to tempt providence but, two editions of the Liverpool Daily Post and Echo in and counting, it is working well. We are discovering lots of teething problems, and inventing work-arounds and solutions, very much on the hoof, all of which means that the newsroom at the moment is even more chaotic than usual.
But the spirit is terrific, and the commitment, good-will and sheer hard work and professionalism of everyone involved is genuinely humbling to witness.
If it keeps going like this, we will be fine, and with every day that passes, we should become a little more sure on our feet.
Ultimately, we are still doing what we have always done. Whether we are doing it in a newspaper, in a website report, a blog, a video or an audio podcast, we are bringing you the stories that are part of the lifeblood of the communities we serve.
Interactivity is a fundamental part of all this. Whether it is a note for our letters page, a comment for our online forums, or a picture or video (thanks LDP Flickr Group!) we want to hear from you.
If we can do anything to improve our service to you, or you just want to pass comment on any of the stories we are bringing you, please, let us know.
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