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New-look Liverpool Daily Post launches on Monday

Posted by Mark Thomas on February 5, 2010 3:43 PM | 

Busy times in the newsroom today, as we put the finishing touches to the new-look Liverpool Daily Post, which launches on Monday.
We are changing the masthead, giving our pages a stylish makeover, building the prominence of some key elements of the newspaper and introducing some exciting new writers.

It is the culmination of a major project behind the scenes in our editorial department, and we are now waiting anxiously to find out what our readers make of it all when we share it with them on Monday.
The newspaper was given a very contemporary new look when we relaunched it in 2004, but five years on it was time to freshen things up, and the changes our Head of Design Gary Bainbridge has come up with will really keep us at the cutting edge of stylish newspaper design.
Looking good is half the battle, but providing the right mix of good writing and robust and stimulating journalism is absolutely vital.
We have recently increased the amount of national and international news in our pages, and this has been very well received by our readers, so it is something we are planning to build on.
Business is a very important element of the Daily Post's coverage, both online and in print. Nobody covers the Merseyside business scene with the depth, insight, knowledge and excellent network of contacts that our award-winning six-strong business team delivers. From now on business will be much more prominent in the newspaper, with our business section starting on page 7.
The general news will concentrate as ever on the key issues that matter to our audience, setting the agenda on issues like regeneration, politics, health, and education, backed as ever by strong human interest stories.
We will continue to cover football in great depth, as you would expect in a soccer-obsessed city region like ours, but we are also expanding and developing our Rugby Union and golf coverage.
Arts and culture are an absolute cornerstone, and we are lucky to have an arts editor as industrious and prolific as Laura Davis to spearhead our coverage.
Our new writers include former LDP Editor and successful popular novelist Jane Costello, writer and broadcaster Will Batchelor, and internet entrepreneur Ben Hatton. We are also welcoming back our popular and controversial Brocklebank column.
They are all strong additions to a terrific stable of columnists writing for the LDP. They include Jim Hancock, Rob Merrick and David Higgerson on politics, ex-Anfield legend and TV pundit Mark Lawrenson on football, cultural guru Phil Redmond, and our own fashionista Emma Johnson.
It promises to be an interesting week. Try to tear yourselves away from our award-winning LDP website long enough to pick up a copy. I would love to hear your views.

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Comments (2)

Reader wrote...

Does this new look feature the word 'Weekly' instead of 'Daily' by any chance.
And are you sticking to your view that Oldham isn't part of Manchester?

Posted by: Reader  | February 9, 2010 3:10 PM

Mark Thomas wrote...

What a bizarre contribution! You've now seen the new look. Can you see the word "weekly" anywhere? And as to Oldham's location, it isn't a view, it is a fact. Oldham is in the Greater Manchester area, but is not part of the city of Manchester. That is like saying Southport or West Kirby is in the city of Liverpool. Got it now?

Posted by: Mark Thomas  | February 26, 2010 11:35 AM

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